A fashion brand SOUP has chosen Girls’ Generation‘s Jessica as their new muse.
A source from Dongkwang International’s marketing team expressed, “Jessica, who has been active in many quarters as an all-around entertainer, on stage as well as on television, seemed to match the bright and lovely charms of a young girl.”
Dongkwang is hoping for an explosive amount of popularity, approaching women in their early 20s at a wide range. They also revealed that they are planning on showing Jessica’s collaboration line soon.
It was revealed that on the set of the first shoot with Jessica, the Girls’ Generation member discussed the concept and style herself with the staff, completing her own SOUP style. The SOUP filming set and advertisement cut teaser are planned to be revealed through their homepage, Facebook, blog, and SNS.
Article by: Karolina
Edited by: Alona
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